Natural Permanent Makeup

Popular beauty trendsetters are showing us a new ideal of beauty: radiant skin, natural-looking eyebrows, and lips in shades of raspberry smoothie, to which they added chia seeds in the morning.

Selena Gomez from Rare Beauty, Rihanna from Fenty, and Hailey Bieber from Rhode have revolutionized the world! Instead of a bold contour, opt for a creamy blush. Instead of a matte finish, opt for hydration. Makeup is for you—it should enhance your natural beauty, not overwhelm it. Each of us is unique and beautiful.

This has captured the hearts of thousands of clients, who now come to your salons with one expectation: "It has to be like mine, but better."

PMU in 2025

When we ask our friends: Why don't you get PMU, they reply:

- "It's too strong for me,"

- "I don't want eyebrows like they've been stamped,"

- "It's permanent."

Many women are afraid of permanent makeup, thinking it's a commitment. They fear being imprisoned. They believe that permanent makeup is a framework they have to adhere to. It's no longer 2015; today, permanent makeup can be light, delicate, and individual. It's time for an update, because linergists are increasingly using techniques such as:

Emphasizing eyebrow features

Clients are starting to ask for eyebrows that won't look like permanent eyebrows. Delicate, fluffy, and light. A little makeup? Yes, but with a "no makeup" effect. Clients are increasingly asking for eyebrows that don't scream, but enhance. Eyebrows frame the face, so they should be a cohesive part of it. What matters here is the ability to build structure in layers and work with pigment, which allows you to maintain soft transitions.

Lips without strings attached

When was the last time you truly reached for a classic red? Clients are increasingly less likely to want lips that "look like lipstick." Instead, they're asking for "my lips, but better"—with improved contour, even tone, and a healthy glow. The key is choosing the right pigment and the right technique, which doesn't overwhelm the lips but rather illuminates them. Girls want their makeup to neither restrict nor define them.

Heavier lip colors force us to match the rest of our makeup or our outfit. We're already setting boundaries for ourselves, which we ultimately have to follow. We're setting guidelines we'd rather avoid. If our client wants a classic red lip, they'll reach for their favorite lipstick. In everyday life, more and more women prefer to enhance the contour and color of their lips to suit any occasion. Regardless of the occasion—from a business meeting to a quick shopping trip—they look natural and classy.

Smoky eyeliner or just lash line extension.

The perfect line? These days, it's no longer just a graphic, pin-up eyeliner. It's often a subtle shadow along the lash line, creating a fuller, deeper look. Sometimes, a thin line is enough – barely visible, but makes a huge difference. More and more clients are choosing smoky eyeliner, which creates a soft, smudged effect instead of a hard outline.

Freckle Pigmentation

This is a trend we've loved from the very first moment. Freckle pigmentation is a subtle and creative way to enhance beauty. Delicate dots on the nose, cheeks, and forehead look like a sun-kissed touch – natural, girly, with a slight twist. It's the perfect option for clients who want something unique, yet still subtle. More girly.

This approach to permanent makeup requires not only the delicate hand of a pmu artists but also the right tools.

NUVA Colors

Nuva Colors has just entered the room, a true color artist – confident, yet with a keen eye for detail. Nuva pigments are designed with the modern PMU in mind: delicate and subtle, yet also strong and expressive. In a word: personalized. You go from being a linergist to a craftsman. Nuva gives you ready-made color palettes – lips, eyebrows, and eyelids, as if you had separate palettes for landscapes, portraits, and still lifes. The divisions are conventional to make it easier for you to find your way around, but there's no reason not to mix and match the palettes. Nuva communicates that nothing stops you from mixing them. These are pigments for artists who don't like limitations. Don't have a red for camouflage? Use a lip pigment. If you need a brown for your eyeliner – use this for your eyebrows.

Nuva isn't about intensity. It's about control over tone and the ability to build color layer by layer—to complement the client's complexion, not overwhelm it. Simply put: You'll avoid the effect of the eyebrows entering the room first, followed by the client 15 minutes later. They'll walk in hand in hand, like best friends.

That's why we so often recommend these pigments for powder techniques, neutralizing, and for subtle effects.

A formula that supports layering

Nuva doesn't impose a look—it allows you to build it. Its consistency and saturation are designed to gradually intensify the effect. This gives us complete control and the freedom to create exactly the results the client desires.

Perfect for lips and corrections

Nuva Colors are an excellent choice for light pigmentation. For example, lips. We hear more and more often that makeup is moving towards enhancing, even bringing out, their natural beauty – "mine, but better." They want permanent makeup to be less obvious. A delighted friend over coffee might ask, "Have you changed anything? Is that a new lipstick? What color is that and where did you get it?" And they'll proudly reply, "It was done for me by this amazing woman; I'll show you her Instagram."

We all want to be described that way. And we want to help you achieve that, so when you ask about natural results, we recommend these pigments.

What do you choose most often?

NUVA Rose Pink (210) – a classic, cool pink, romantic and delicate

NUVA Pink Mauve (215) – a cool nude with a hint of purple

NUVA Pinky Swear (220) – a pastel, no-makeup pink

NUVA Crushed Berries (205) – raspberry-fuchsia, perfect for building depth

NUVA Pink Blush (190) – soft and versatile, perfect for refreshing contour

Nuva Colors isn't just about pigmentation; it's also about correction. It's no accident that we reach for Nuva when neutralizing cool or dark lips. Pigments like Bright Orange create a warm, visually illuminating base, perfect for balancing deep tones. As a result, the final lip color is more harmonious, natural, and fresh.

Soft Effects = Satisfied Clients

Not every client wants full pigmentation. And it simply doesn't suit everyone. That's why they often ask for pigmentation that looks fresh and natural. You can only achieve this effect when the pigment works in harmony with the technique – and Nuva makes that possible.

Thanks to the ability to work in layers, Nuva pigments work great not only for clients who want a natural look, but also for those who simply want a refreshed contour, a subtle color, or a delicate touch of color. Nuva's success lies in their versatility, allowing you to create and tailor the effect to your client's needs. With the right technique, the right equipment, and a little intuition, you can achieve a result that literally "melts" into your client's lips.

The Future of PMU?
Lightweight, Personalized, and Conscious Pigmentation

Permanent makeup shouldn't be permanent. We all know by now that we're in a moment of conscious work. We're increasingly turning to step-by-step techniques tailored to the client's life, preferences, and trends. Nuva Colors pigments are for those of us who want to create a style in the spirit of slow beauty—with sensitivity, delicacy, and room for change.

Permanent makeup isn't overbearing, but rather works with the natural look and needs of our clients.

Clients no longer want to look "filtered." We're increasingly asked about pigments and needles that will achieve a fresh, healthy, and natural effect. This is what salon girls want! Understanding what conscious beauty is.